Have a look at this campaign from eBay:
Now isn't this a smart way of doing the following:
- get rid of your redundant, superfluous inventory in one country
- increase sales in another part of the world that is still growing at a great pace
- use your resources (in terms of presence and supply chain infrastructure) to optimize profits
Maybe these guys made a new global warehouse somewhere in eastern europe or something that can service more countries etc..
what ever the case maybe, I think this idea of selling stuff from one country in to another totally rocks!
what do you think?
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